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Johnnie Walker Red Label, with its distinctive and exuberant flavour was created to be drunk in a tall glass - a favourite choice for celebrating every day. It was originally known as Extra Special Old Highland Whisky, and was introduced as Red Label in 1909 to suit a new generation of whisky drinkers. Red Label is a powerful combination of spicy, smoky malts, such as Talisker, and lingering, lighter grains. Its robust qualities are what make it so good for drinking long.